Released on = August 20, 2007, 1:59 am

Press Release Author = Arpita Chatterjee

Industry = Apparel & Fashion

Press Release Summary = The most popular prom styles and traditional yet chic
wedding dresses are to be found only at shopshop.com. The designs are extremely eye
catchy. Get to see the new collection and the new look of shopshop.com and more
useful resources and fashion information.



Press Release Body = Pomona, California, August 20, 2007- Milano Formals Inc, an
apparel industry with its head office situated at Pomona, California is well known
for its sensational prom and wedding outfits. Shoppers can now go for exclusive
range of prom dresses, bridesmaid dresses, bridal gowns, flowergirl dresses, couture
gowns, Quinceanera dresses, short formal dresses, plus size formal dresses, mother
of bride dresses and debutante dresses. The superlative genius of our designer Andy
Anand is demonstrated in Shopshop.com. The designer has more to say about this one
of a kind online apparel website. He says," Shopshop.com opulently displays
extremely feminine beautiful slim lined prom attires. I have meticulously crafted
the best prom dresses with intricate embellishments, glamorous designs and premier
variety of fabrics. The rejuvenated new fabrics that have been introduced in this
year's collection are satin with net, taffeta, French organza, French chiffon. New
vibrant hues namely lime, orange, Victorian, gold, off white along with the usual
ones like the fuschia, navy, purple and orange have greatly emerged and are added in
the exclusive range. The catalog provided in Shopshop.com has enormous assortments
of trendsetting designs that have not been introduced in retail showrooms through
out the U.S and are therefore most exclusive masterpieces".

The new trendy revitalized fashion is the new sensation and that is exactly one can
find in Shopshop.com. Below are mentioned some of the styles of the dresses present
in the online catalog of Shopshop.com:-
. Figure enhancing slim waistlines, halters and necklines with draped front.
. Sexy corset necklines, tube tops with ruching and sexy off shoulder style.
. The Charmeuse gown with tube top floral embellished styling and fit to flare skirt
are very demanding.
. Bestsellers also include prom dresses with black and white combination with
crisscross knots and attires bearing splendid styling with high middle or central
slits.
. Gowns with cascaded fabric are new in prom fashion.
. Backless prom dresses with strings and the ones with layered chiffon and cascaded
ruffles.
. Bright colored prom dresses styled with ruffles and intricate sequential embossing
done to dazzle up prom evenings.

In wedding fashion Shopshop.com showcases:-
. English net fabricated bridal gowns with sleeves.
. Ball gown styled bridal gowns.
. Wedding dresses with gathered fabric in the centre.
. Titanic, halter, V-neck and square cut neckline wedding dresses.

Explorers can visit Shopshop.com to view other types of formal dresses and can add
them to their shopping carts and place orders online. Toll free numbers are
available right here United Kingdom Customers call 020-7993-2248. Australia number
is 028-212-5303; others call at 877-776-6469 or 909-348-7903 (24 hours hotline) Mon
to Fri for orders and other queries.

Company Profile:

Milano Formals Inc proudly presents Shopshop.com for the online selling of ravishing
prom dresses with styles very much in vogue. Couture designer and Vice president of
Milano Formals bring in the best of his craftsmanship. Shopshop.com therefore is the
ultimate shopping hangout for formal wear.



Web Site = http://www.shopshop.com

Contact Details = 269, Pacific Street, Pomona, California 91768, U.S.A.
Ph- 909-348-7903
Fax: 775-295-0901